| 서명 |
Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski. |
| 편저자 |
Markides, Constantinos.
Geroski, Paul.
|
| 판사항 |
1st ed.
|
| 발행사항 |
San Francisco, CA : Jossey-Bass c2005. |
| 형태사항 |
vii, 200 p. ; 24 cm. |
| 언어 |
영어 (eng) |
| 내용주기 |
Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century. |
| 주제 |
New products--Management.; Technological innovations--Economic aspects. |
