Item Details

Title	Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski.
Author	Markides, Constantinos. Geroski, Paul.
Edition	1st ed.
Published	San Francisco, CA : Jossey-Bass c2005.
Format	vii, 200 p. ; 24 cm.
Language	영어 (eng)
Content Note	Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century.
Subject	New products--Management.; Technological innovations--Economic aspects.

Barcode	Call Number	Location	Volume	이용현황
10200883425	신용하 658.575 M341f 2005	Central Library Rare Book (Reading Room)		이용가능

Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski.