Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski.
서지정보
| 서명 | Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski. |
|---|---|
| 편저자 |
Markides, Constantinos. Geroski, Paul. |
| 판사항 | 1st ed. |
| 발행사항 | San Francisco, CA : Jossey-Bass c2005. |
| 형태사항 | vii, 200 p. ; 24 cm. |
| 언어 | 영어 (eng) |
| 내용주기 | Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century. |
| 주제 | New products--Management.; Technological innovations--Economic aspects. |
아이템
| 등록번호 | 청구기호 | 소장처 | 권호사항 | 이용현황 |
|---|---|---|---|---|
| 10200883425 | 신용하 658.575 M341f 2005 | 중앙도서관 고문헌자료실(열람실) | 이용가능 |